CowParade™ is an international moo-ving public art exhibit that has been featured in major world cities including Paris, Hong Kong, Athens, Moscow, Milan, London, New York, Cannes, Rio, Rome and beyond. CowParade has been staged in over 75 cities and towns, bringing smiles to more than 250 million people worldwide. Each CowParade shares a few common elements – community involvement, sponsors, artists, charities, beautiful cows, increased tourism and notoriety.
More than 5,000 cows – no two alike – have gone on display since CowParade’s inception in 1999, benefiting scores of local non-profits by raising more than $30 million for charity.
CowParade SLO County showcased 101 (for Highway 101) of these life-size, 120-pound, fiberglass works of art. Taking place from September 2016 – May 2017, the event gave local artists a chance to showcase their talents on a global stage. The region’s agricultural history, growing arts scene and its ecotourism draw make CowParade the perfect conduit for a countywide event that will involve, unite and benefit the whole community.
A variety of events were held throughout the year to exhibit these works of art until they were auctioned off for charity on May 6, 2017, at the Oyster Ridge at Ancient Peaks Winery on the Santa Margarita Ranch with net proceeds benefiting three title charities, including the California Mid-State Fair Heritage Foundation, The Land Conservancy of San Luis Obispo County, and ARTS Obispo, as well as other county non-profit organizations.