Parade & Stay in SLO County

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San Luis Obispo County is your destination for Pure Play in California. Whether you choose our region to play on the beach, play in the vineyards, play culturally, or play in our communities we invite you to channel your inner sense of adventure in San Luis Obispo County.

There are hundreds of activities and things to do to lure you off Highway 101 through our discovery routes and onto Highway 1 for breath taking views and adventure.