About the Charity Auction

“CowParade Headed Out to Pasture”

Wine Tasting | Prime Rib Dinner | Charity Auction


After eight months of being the talk of the SLO County, the hilarious herd will be steered toward the historic Santa Margarita Ranch on May 6, where the colorful cows will be auctioned off for charity.

Bidders from all around will arrive at Oyster Ridge at Ancient Pikes Winery, the newest venue on the ranch, for a day of auctioning, food, wine and beer. Historically, CowParade cows have fetched between $4,000 and $150,000 each at auctions around the globe, raising more than $30 million for charities worldwide. CowParade SLO County’s designated charities include ARTS Obispo, The Land Conservancy of San Luis Obispo County, and the California Mid-State Fair Heritage Foundation – aligning with our region’s focus on the arts, sustainability, and agriculture.




Oyster Ridge Barn at Ancient Peaks Winery at Santa Margarita Ranch is the place to be on May 6th as CowParade SLO is heads out to pasture. See the final herd one last time and show your support for our great causes. The auction event begins with early VIP entry at 2 p.m. followed by regular entry at 3, and a live auction at 4. Cows will be auctioned live, while the remaining happy heifers will be listed online and at a silent auction on the veranda. The event continues until 7:30 p.m.

Radio personality Adam Montiel, host of the Cork Dorks and Liquid Lunch on The Krush 92.5 FM and Up and Adam in the Morning on Q104.5 FM, will emcee the event, while Todd Ventura will serve as the auctioneer.


Appetizers, include Artisan Cheese’s from Stepladder Creamery, Hearty Bites from Cattaneo Bros, and Hand Passed Appetizers from the Ribline including Wood Fired Shrimp with Fresh Fruit Salsa, Caprese Skewers with Balsamic Reduction and Pulled Port Toasts. In addition, early entrance VIP Ticket Holders will enjoy Ribline’s award winning Black Truffle BBQ Oysters with Canadian Bacon and Wild Mushroom Toast.

Dinner, includes Prime Rib Roast Barbecue, Crème Fraiche Mashed Potatoes, Farmers Market Seasonal Mixed Vegetables, Local Mixed Greens with Candied Walnuts, Craisins and Feta Salad, Assorted Dessert Table will be catered by the Ribline. Harmony Valley Creamery will be serving mini cones of its udderly awesome ice creams.


Grab your commemorative logo wine glass and taste your way through local sponsoring wineries Ancient Peaks, Halter Ranch Vineyard, Sextant Wines, Oso Libre, Castor Cellars, J Dusi Wines, Ranchita Canyon Vineyard, San Marcos Creak Vineyard and True Myth Wines, or sip on suds from Central Coast Distributing including Modello, Corona and Ballast Point.


The live and silent auctions are your opportunity to bid on amazing life size cow sculpture canvases created by local and regional artists. Help raise money for our three Title Charities – The Land Conservancy of San Luis Obispo County, ARTS Obispo and the CMSF Heritage Foundation along with our 37 other benefitting local non-profits. Be the wining bidder and placing your winning bovine art in your business or donate her to your favorite town, school, charity, park or institution so the public and continue to view and admire her for years to come. Or simply keep her as a private collector.


VIP Rancher’s table, $1500 – Includes 10 VIP tickets and seating at a beautiful oak table at the front, near the auction stage, early admission one hour before the main event to preview the bovines and taste wine, exclusive award winning Black Truffle BBQ Oyster appetizer, first to the Prime Rib dinner buffet, VIP parking and everything including in the regular admission.

VIP ticket, $120 – Includes seating near the front of the stage as well as early admission, one hour before the main event to preview the bovines and taste wine, exclusive award winning Black Truffle BBQ Oyster appetizer, second to the Prime Rib dinner buffet, VIP parking and everything including in the regular admission.

Regular ticket, $99 –Includes on site designated parking and Santa Margarita Adventures Hummer Shuttle Service to the event site, commemorative wine glass, all the food, all the wine and the opportunity to bid on the bovines at the silent and live auctions.




Can I sign up to bid at the Auction Event?

Yes there will be a table available for you to register as a bidder.

What are my transportation/parking options for getting to and from the event?

VIP ticket holders have reserved parking at the top of Oyster Ridge. All others will be directed for on site parking and Santa Margarita Ventures Hummer Shuttle pick-up.

Carpooling and ride-sharing to Oyster Ridge is encouraged.

What can I bring into the event?

Bring your appetite and a winning bid attitude.

How can I contact the organizer with any questions?

You can email us at info@cowparadeslo.com

What’s the refund policy?

Sorry – no refunds for this charity auction event.


Oyster Ridge at Ancient Peaks Winery is a new event venue nestled amongst vineyards on a working cattle ranch. It’s named for the oyster fossils that grace the soils there. (For more information visit their website.)


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